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SIZE
REQUIREMENTS
Two Page Spread
20 X 12
Full Page
10 X 12
1/2 Page
Vertical
6
X 12
1/2 Page
Horizontal
10 X 6
1/4 Page
5 X 6
1/8 Page
6 X 2.5
Close Date & Materials
Space closes the 1st of each month.
Materials are due within 5 days of close.
Payment
Payment in full must accompany
Insertion Order unless pre-approved or auto-debit frequency contract.
Copy Changes
A 20% design fee based on
frequency insertion contract will be charged per change.
Rate Guarantee
Rates
are subject to change without notice excluding Contract
Rates which can not increase during term regardless of
circulation and distribution expansion.
Commissions
15%
on gross billing to recognized agencies.
All Breeder Display, Boxed & Classifieds Ads are NET and
non-commissionable. Other charges, printing of inserts,
binding charges, are non-commissionable. No cash discount.
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INTRODUCTORY ADVERTISING RATES*
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B
& W
Spread
Full
1/2
1/4
1/8
COLOR
Spread
Full
1/2
1/4
1/8
PREMIUM POSITIONS
CenterSpread
OS Bck Cover
1st Color Pg
1st B/W Pg
IS Frnt Cover |
1X
850
425
250
150
85
1X
1400
700
400
225
100
1X
1500
1200
900
500
300 |
3X
810
405
240
145
80
3X
1300
665
380
215
95
3X
1425
1140
855
475
285 |
6X
765
385
225
135
75
6X
1260
630
360
205
90
6X
1350
1080
810
450
270 |
10X
725
365
215
130
70
10X 1190
595
340
190
85
10X
1275
1020
765
425
255
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Frequency
Monthly + Special Editions
Rate Base
10,000 - National Pet Press is offered by subscription,
cover price, and complimentary distribution through retailers, competitions and other special events.
Premium Positions
RSVP in
advance. Call for availability.
Questions?
Please
contact your Account Executive with any questions about rates,
file formats or just to say hello!
1-888-515-PETS
RSVP TODAY!
Send copy and
payment to:
*National Pet Press*
P.O. Box 3037
Rutherfordton,
NC 28139
Call for overnight or courier
delivery address
 Printer Friendly Page |
MECHANICAL REQUIREMENTS
Printed
Format:
Newspaper
Trimmed
Size:
11.5 X 13.75
Image Size:
10 X 12.5
Bleeds:
Not Available
Margin:
Half-inch margin
around live
area on each page
Digital
Specifications
We accept Adobe Acrobat,
PhotoShop, Quark or Illustrator CS2 or earlier. Acceptable
digital formats include:
· TIFF –
Image must be flattened
· PDF – Must
be press-optimized, with all fonts and images must be embedded,
300 dpi,
and CMYK
· EPS – All
text must be saved as outlines or paths
· All images
must be embedded, 300 dpi
and CMYK
Proofs
MUST accompany all digital and/or color files. We are not
responsible for color match without a proof.
Digital Delivery
We accept
digital files in the following formats:
CD, DVD,
Email
Return Of
Material
Artwork,
Photos, and other materials will be returned only if received
with SASE.
Shipping
Instructions
Send all insertion orders, advertising artwork, collateral
material, and packages to:
National Pet Press
Attention: D. Lovette
P.O. Box 3037
Rutherfordton, NC 28139
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